Instant ‘Ginisang Munggo’ and Instant Mung Bean Noodles of Mang Bean Food Products are now available to mungbean lovers in Metro Manila and Central Luzon.
Mang Bean Food Products is an initiative launched in 2017 to add value to the abundant supply of mungbeans and to support farmers and processors in Cabatuan, Isabela. In 2020, the Department of Agriculture – Cagayan Valley Research Center (DA-CVRC) transferred Mang Bean Food Products to Farmers Land Owners and Workers (FLOW) of Pariir Agriculture Cooperative in Cabatuan to increase the production of said products.
Market expansion of the products was made possible through the project, “The ‘Black Gold’ Magic: Expanding Market Reach and Opportunities for Mang Bean Instant Ginisang Munggo and Noodles Food Products,” of DA-CVRC. It aimed to develop and expand the market for Mang Bean Food Products, specifically the Instant ‘Ginisang Munggo’ and Instant Mung Bean Noodles.
The market expansion supported the livelihood of local farmers and processors involved in mungbean production. Furthermore, production of the Mang Bean Food Products increased significantly following the turnover of the P2.5 million processing facility and equipment in 2022 by the DA Regional Field Office 02 (DA-RFO 02). The FLOW of Pariir Agriculture Cooperative was able to expand their market reach to four regions – Central Luzon, National Capital Region (NCR), CALABARZON, and Ilocos Region.
Product development conducted; further promotion sought
To facilitate market expansion in Metro Manila and Central Luzon, the project evaluated regional profiles through focus group discussions and surveys that led to key improvements in packaging, product naming, dough processing, noodle cooking, and seasoning of the mungbean products. A Training Needs Assessment (TNA) also prompted the conduct of training in strategic marketing, machinery maintenance, and marketing communication among members of the Pariir Agriculture Cooperative.
The project team recommends further strengthening of market presence through continuous consumer engagement, expansion of product variations, and enhancement of branding and targeted advertising. Digital marketing and e-commerce may also be utilized to improve its promotion to consumers and possible partners.
The market expansion project is an entry for the Best R&D Paper Award – Development Category and was presented during the National Symposium on Agriculture, Aquatic and Natural Resources Research and Development (NSAARRD) on October 14, 2025. Winners of the award will be conferred during the 2025 S&T Recognition and Awarding Ceremony in celebration of the 53rd Founding Anniversary of the Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development of the Department of Science and Technology (DOST-PCAARRD).
NSAARRD, annually spearheaded by DOST-PCAARRD, recognizes outstanding R&D contributions in the agriculture, aquatic, and natural resources sector in the country.